Natureview Farm Case - 2405 Words

TABLE OF CONTENT 1. INTRODUCTION 2 1.1 CASE SUMMARY 2 2. OBJECTIVE/MAIN ISSUES 4 3. MARKET TREND ANALYSIS 4 3.1 ORGANIC PRODUCTS 4 3.2 YOGURT PRODUCTS 5 4. SWOT ANALYSIS 5 5. FINDINGS AND DISCUSSION 6 6. RECOMMANDATION 12 6.1 MARKETING STRATEGIES 12 6.2 PROMOTIONAL SUGGESTION 14 INTRODUCTION 1.1 Case Summary Natureview Farm Inc. is a small yogurt manufacturer that manufactured and marketed refrigerated cup yogurt under the Natureview Farm brand name. It was founded in 1989 in Cabot, Vermont. In 1999, it was reported that the growth of Natureview Farm is $13 million in revenues (see Table 1.1) and by 2000, Natureview Farm has becomes a leading national yogurt brand with 24% of the†¦show more content†¦Natureview Farm want break into the mainstream supermarket channel to meet this goal ($20 million by the end of 2001). 3. MARKET TREND ANALYSIS 3.1 Market Trend for Organic Products The prediction of organic products’ market growth is from $6.5 billion in 1999 to $13.3 billion in 2003. Generally, there are few characteristics of shoppers who purchased organic products regardless of channel which are higher income, more educated person and mostly live in the Northeast and West. 46% of them bought organic products at the supermarket, 25% at a small health foods store and 29% at a natural foods supermarket. Organic dairy products were bought by 74% of heavy organic food buyers and 29% of light organic food buyers. 3.2 Market Trend for Yogurt Products There were top four competitors that were fairly concentrated in the market which are Dannon, Yoplait, Breyers and Columbo. The top two competitors controlling over 50% of market share. There are two dominant distribution channels for yogurt product which are supermarkets and natural foods store. Supermarkets had sold 97% of all yogurt consumed and natural foods store only sold 3%. 4. SWOT ANALYSIS SWOT (Strength, Weakness, Opportunity, and Threat) was done to serve as the external and internal environmental analysis behind the background of Natureview Farm current product and market situation. The summary of the SWOT analysis is as below: [pic] Figure 4.1 SWOT Analysis 5. FINDINGS ANDShow MoreRelatedNatureview Farm Case1181 Words   |  5 PagesNatureview Farm Case Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup, 32 oz. and 4 oz. cup multipack. However, Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current, successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely, it does not want to hurt the company brand it has created asRead MoreNatureview Farms Case Analysis2493 Words   |  10 PagesNATUREVIEW FARM, INC. CASE WRITE-UP I. Address Who You Are and Who You Are Writing To This analysis is provided by the members of the marketing team at Natureview Farm, Inc., on behalf of Christine Walker, Vice President of Marketing.   The purpose of this analysis is to provide a recommended course of action for the company to grow their revenues by 50% by the end of the 2001 through the use of SWOT analysis on the three recommendations proposed by the senior leadership at Natureview FarmsRead MoreNatureview Farms Case Study Essay1638 Words   |  7 PagesNATUREVIEW FARMS Introduction Go big, or go home! This is a saying that is heard in all different fields. Its meaning is far more than the five words it contains. Go big, as in everything you do, do it to the best of your ability. Go home, means that you are throwing in the towel when things get tough, more or less, just giving up. My dad said those words to me when I was too afraid to get on stage at my first ballet recital, and he would say those same words to the management team atRead MoreNatureview Farm Case (Solved)918 Words   |  4 PagesInstituto Tecnolà ³gico y de Estudios Superiores de Monterrey Campus Ciudad de Mà ©xico. Estrategia de Operaciones Benjamà ­n Casar 971389 Angà ©lica Hernà ¡ndez 1490033 Natureview Farm Tabla de Contenido Introduccià ³n †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Modelo de Negocio: 2 Identifica las razones por las que la red de abasto de Tamiflu fue incierta despues de haber cumplido con las backorders. 3 Valore los elementos a considerar en el manejo de reservas para una pandemia globalRead MoreNatureview Farm Case Write Up1686 Words   |  7 Pages1) How has Natureview succeeded in the natural foods channel? What are the two primary types of growth strategies under consideration by Natureview? Product attributes: Natureview, in the following referred to as NV, benefits from the strong attributes the customer connects with the product. Through the special process and ingredients the products can achieve shelf life of 50 days, which is significantly higher than the average 30day shelf life in the industry. In order compete with NV on thisRead MoreThe Natural Foods Channel Of Natureview Farm1677 Words   |  7 Pages1. How has natureview succeeded in the natural foods channel? Natureview Farm was founded in 1989; Natureview Farm was positioned as a natural food brand. Within the period of 10 years and produce and promoted refrigerated cup yogurt with brand name of Natureview Farm. The company has been succeeded in building a quality healthy product that differentiates it from other because of its natural ingredient and long shelf life that gave it its strong brand name.it has a natural distribution within naturalRead MoreNatureview Farm2497 Words   |  10 PagesExecutive summary Natureview Farm was established in 1989 as the brand of refrigerated cup yogurt. After 10 years, it was able to increase its revenue by 129%, which is from $100,000 up to 13 million. However Natureview had difficulty in maintaining its consistent level of profitability which lead firm to financial problem. To solve this problem Natureview needed VC to fund investments. VC would grant the fund only if Natureview could accomplish the goal: growing its revenue to $20 million before